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Latest Posts
Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan
This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028.
To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years.
Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more.
Paid subscribers grew by about 200,000 in the quarter, the fewest since 2
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Duolingo’s Q4 2025: Record Revenue, Record Stock Drop, One Massive Buyback
TL;DR
Duolingo reported Q4 2025 revenue of $282.9 million (+35% YoY), closing its first billion-dollar year, breaking estimates again.
The stock dropped 22.5% anyway. Again.
The company plans to slow down monetization to grow to 100 million DAUs until 2028, by focusing on teaching quality, giving more to free users, and growing non-language courses.
Duolingo’s Q4 2025 results confirmed something we highlighted in its 2025 review: growth is slowing.
The company crossed a billion dollars in r
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EdX’s 2021: Year in Review
In 2021, edX was acquired by 2U for $800M, stopped being a nonprofit, and the 2U integration has begun.
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The Series Finale of Online Education: Coursera Acquires Udemy
Update (April 2026): On April 9, shareholders of both companies voted overwhelmingly to approve the merger — 99.4%% at Coursera, 99.9%% at Udemy. The deal is expected to close in the second half of 2026. I also dug into the 300-page merger prospectus and found that Coursera approached Udemy three times over two years before getting a yes, and that Pluralsight’s owner made a competing cash offer. Read the full merger history.
TL;DR
Coursera is acquiring Udemy in an all-stock deal worth ~$1.8 b
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