Learning Outcomes

Social Media, Sales Psychology, and SEO

Marketing on Facebook and YouTube

Marketing on Twitter, Pinterest, and Quora

Lesson Summary

In this module, we will present a brief history of social media, including the different types. We will examine the relevance of social media marketing and sales psychology in the age of technology. Discover the strategies and benefits of SEO. You will also learn to use Facebook, YouTube, Twitter, Pinterest, and Quora as brand marketing tools.

Basics of Social Media Marketing - Course Assessment

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Basics of Social Media Marketing

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

YouTube Facts and the 'Double-Edged Sword'

This short module introduces you to YouTube as a source of both website traffic and potential additional revenue from YouTube's Partner (monetisation) program

Creating Videos that Attract Views and Engagement

This module teaches you how YouTube determines which videos get the most views and ultimately which videos are the most successful.

It's vital not to skip this step of the process because knowing how YouTube works, will allow you to tailor your own videos for the best results.

Analysing Successful Channels

Create Your Own Channel

This module teaches you how to analyse successful YouTube channels using a free online resource.  

You will then learn how to set up your own channel using best practices

Please refer to the resources section of the course for a downloadable file with a direct link to verify your new channel after you've set it up!

Adding Tags and Creating Descriptions

This module is all about video tags and descriptions.

Tags are the search terms that users type in when they are searching for a video on a particular topic.

The description is the text you see below a YouTube video, which helps YouTube to understand what a video is about.

Upload a Video and Fully Optimise it for the YouTube Search Results AND for User Engagement

This module walks you through the whole process of uploading a video and fully optimising it.

You will learn how to create eye catching video thumbnail images using a free design tool, how to navigate through the upload settings, how to create a Playlist, and more.

The following supplementary resources can be found in the resources section of this course:

Recording Tips and Tools
YouTube Image and Video Specs

YouTube Video Monetisation

How to See All the Important Data for Any Video on YouTube

This module explains what the Partner Program is and how it can be an additional revenue source for YouTube marketers.

Learn what the requirements are, how to meet them, and how to apply.

YouTube Marketing: The Five Essential Steps - Course assessment

Learn about YouTube video marketing and how to generate free targeted traffic from this free online course.

YouTube Marketing: The Five Essential Steps

This free online YouTube Marketing course will teach you about the five essential steps to make your YouTube channel a source of both website traffic and potential additional revenue. You will learn how YouTube marketing works and how to take advantage of the 'algorithm' to encourage YouTube to reward your videos with views. Learn how to create, upload, and optimize YouTube videos for maximum effectiveness.

Create a YouTube Channel

Equipment and Software for Video Creation

Video Creation Strategies

In this module, you will be introduced to YouTube for business. You will start by signing up with Google and creating a channel. You will then learn how to work on features like channel artwork, description, AdWords and Google analytics. Different equipment and software options used in various video creation will be explored.

Video Marketing Strategies

Video Uploads and Settings

Grow Your Channel

In this module, you will learn how to use created videos on the YouTube channel for marketing and Promotion. You will be shown how to upload and organize videos so they work well and rank properly. Also, you will be taught strategies for getting more subscribers, views and tracking analytics to boost sales performance.

How To Make A YouTube Channel for Beginners - Course assessment

Learn how to create a YouTube channel and use it to market your brand or business in this free online course.

How to Make a YouTube Channel for Beginners

YouTube is one of the most popular websites in the world, with more than 2 billion users. Leverage this powerful video platform by enrolling in this free online How to Make a YouTube Channel for Beginners course. The step-by-step process includes everything from the initial creation, to recommended equipment and software, how to upload videos on YouTube Studio, design and upload YouTube channel art, optimize your channel, and monetize content.

Introduction to YouTube

Creating a YouTube Account and Uploading Videos

YouTube Tools

YouTube Content Ideas

This module provides an overview of YouTube and focuses on optimizing your channels. You will gain insights into creating compelling video content and playlists that engage your audience effectively. We will also help you craft attention-grabbing titles, descriptions, and thumbnails. Tips to grow your YouTube channel will also be discussed.

Basics of YouTube Marketing - Course Assessment

This free online content creation course teaches you how to create, optimise and market a successful YouTube channel.

Basics of YouTube Marketing

Discover the power of YouTube marketing in today's digital landscape. This course equips you with the knowledge and skills required to optimise your channel, make intriguing content and craft captivating video titles, descriptions and SEO keywords. We explain how to design appealing thumbnails and leverage YouTube analytics to refine your marketing strategies. Tap into the immense potential of digital marketing and reach your target audience.

Introduction and Requirements

Accounts and What you need to know

YouTube before Websites

Basic Video Editing

Advanced Video Editing

YouTube and Creating an AdSense Account

In this module, we will discuss how to apply for Adsense for your website or YouTube channel. You will learn the step-by-step process for doing so, along with tips on ensuring that your website and channels are fully optimized and meet Googles standards approved for Adsense.

A Complete Guide to Google AdSense & YouTube - Course Assessment

Learn the skills necessary to monetize your website or YouTube account through adverts with this free online course.

A Complete Guide to Google AdSense & YouTube

This free online introductory course on Google AdSense & YouTube aims to educate aspiring and long-time YouTubers and/or website developers on monetizing their website and channels by applying for a Google AdSense account. Have you ever wondered why so many ads keep appearing on so many of your favourite websites? How are the ads beneficial to the website's owner? All of these and many more questions are answered in this all-inclusive tutorial.

Creating Mr Beast Style Thumbnails

Creating the Fourth, Fifth and Sixth Viral Thumbnails

Creating the Seventh and Eighth Viral Thumbnails

In this module, you will learn how to use AI tools like ChatGPT's DALLE3 and Midjourney in combination with Canva to create eye-catching, viral YouTube thumbnails. We’ll guide you through a step-by-step process, from understanding the basics of AI design tools to applying advanced techniques to produce thumbnails with the potential to go viral.

Course Assessment - How to Create Viral YouTube Thumbnails Using AI and Canva

Learn how to create eye-catching YouTube thumbnails using AI and attract more viewers with this free online course.

How to Create Viral YouTube Thumbnails Using AI and Canva

Have you ever wondered how some YouTube thumbnails catch your eye instantly? With over 1 billion videos on YouTube, attention spans are shorter than ever. That's where captivating thumbnails come in. They're the tiny billboards that convince viewers to click and dive into your amazing content. This course will teach you how to leverage AI to design thumbnails that stop viewers in their tracks and keep them glued to their screens.

YouTube - Intro and main concepts

You are about to learn the secrets of how to get more YouTube views, watch time & subscribers. This will be a careful, over-the-shoulder look at how the Gurus get massive views & subscribers. You will learn specific tools, strategies and techniques to get top rankings for your videos and greater success for your YouTube Channel.

Getting top rankings on YouTube

Learn how the right way to rank videos so you can get massive views. This section of the training will teach you how to get to the top of the YouTube search engines. You will also discover the secret to finding the best keywords fast. You will be shown additional YouTube tools and research information in this section.

Bonus tools and tips

We love to give our students extra bonuses. Here's two additional bonus videos to help be successful on YouTube. Inside these tutorials you will discover 2 new tools to help you get even more YouTube views, watch time & subscribers. Using these Tools can also save you a ton of time and effort.

How to Get More YouTube Views and Subscribers - Assessment

Learn the hidden YouTube secrets to getting massive views and subscribers with this free online course.

How to Get More YouTube Views and Subscribers

In this free online course you will learn the hidden secrets of YouTube the Gurus never share! You need cutting-edge tools, tips and strategies that really get the views, subscribers and watch time. Much of what is taught in YouTube courses just doesn't work anymore. These outdated methods may actually hurt your YouTube channel. You will be given an over-the-shoulder tutorial of specific tools and strategies to get top rankings in YouTube.

YouTube for Business

YouTube Lead Generation and Funnels

The YouTube Basics - Starting from Scratch

This module, An Introduction to YouTube, will introduce you to your instructor and why you should consider using YouTube to increase your business' revenue. You will analyze different types of YouTube funnels, including Value-based and Affiliate-based funnels and learn how to construct your first channel.

Introduction to YouTube Studio

Free Lead Generation vs. Paid Lead Generation

This module, Guiding you through the YouTube Studio, will begin by taking you through the YouTube creator studio and the benefits found in the video manager. You will discuss the effectiveness of live streaming and using the comment section as a means of engaging with the community.

Creating High Quality Content

Quality Versus Quantity

How To Get People To View Your Content

This module, Creating High-Quality Content, will cover the best practices and perfect video length for the best results. You will also learn the most engaged hours of the day and deliver content for maximum traffic. You will discuss quality vs quantity and learn some simple tricks to improve your content.

YouTube Advertising Overview

Launching your Ad Campaign

Final Conclusion

This module, Understanding YouTube Advertising, will primarily focus on YouTube advertising as a whole. You will have a brief overview at the beginning of the module before learning how to launch your very own ad campaign to monetize your channel so that your business may thrive fully.

Growing Your Business through YouTube - Course Assessment

Grow your business and increase your revenue by learning how to do marketing on YouTube with this free online course.

Growing Your Business through YouTube

In this course, you will learn how to generate leads and gain more customers for your business via your YouTube channel. Discover how to create YouTube advertising campaigns and promote your products or services by creating quality content to upload to this popular media platform. Study how you can use YouTube marketing to maximize the revenue of your company or business, and allow your brand to reach a global audience.